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As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA.
Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?
Let's face it. We are a public garden first, a venue second. Yet, events bring people to the beauty of the gardens, as well as bring much needed earned revenue to support our missions.
Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens.
You CAN maintain your gardens to a high level while still delivering a great guest experience. Three institutes will share their thoughts and practices as to how they complete their daily work while maximizing the guest experience.
With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.
Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups.
If audience research makes you think of clipboard surveys or binders of data that once seemed useful but are now just taking up space, come learn about innovations in research practice. Three case studies will
This presentation explores ways public gardens can enhance their features, functionality, and revenue-generating potential while offering more memorable, positive experiences for visitors. A landscape architect