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Featured Resource

Making Bigger Pictures: Connecting Collections with Contemporary Culture

As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA.

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6/21/18
Program Mixology: The recipe for combining alcohol and education

Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?

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6/21/18
Weddings, Public Events, Garden Guests: What Could Possibly Go Wrong?

Let's face it. We are a public garden first, a venue second. Yet, events bring people to the beauty of the gardens, as well as bring much needed earned revenue to support our missions.

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6/21/18
Creative Ideas for Shows and Exhibits: Incorporating Interpretive Themes into Display Design

Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens.

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6/20/18
Get It Done! How to Complete Work in Your Garden While Maximizing the Guest Experience

You CAN maintain your gardens to a high level while still delivering a great guest experience. Three institutes will share their thoughts and practices as to how they complete their daily work while maximizing the guest experience.

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6/20/18
Visitor Motivations: How They Can Help Plan Experiences & Measure Success

With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.

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6/19/18
New Perspectives on Garden Tourism: Building a Sustainable Visitor Base

Gardens are one of the fastest growing sectors of cultural attractions around with the world, and gardens as tourist destinations are becoming more prominent as targeted markets by tourism groups.

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9/24/16
Learning from Visitors: Innovations in Audience Research

If audience research makes you think of clipboard surveys or binders of data that once seemed useful but are now just taking up space, come learn about innovations in research practice. Three case studies will

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9/24/16
Building a Charismatic Brand

This session isn’t just for marketers.

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9/24/16
Visualizing a Garden’s Night Potential with Light

This presentation explores ways public gardens can enhance their features, functionality, and revenue-generating potential while offering more memorable, positive experiences for visitors. A landscape architect

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9/24/16

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