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As cultural attitudes and mindsets shift ever more rapidly, how do botanical gardens stay relevant? Our collections, from living plants to herbarium specimens, represent an intrinsic part of botanical garden DNA.
Providing alcohol can be a big draw for development events, but did you know it can also increase your audience base as well as attendance numbers for mission-based education programs?
Let's face it. We are a public garden first, a venue second. Yet, events bring people to the beauty of the gardens, as well as bring much needed earned revenue to support our missions.
Orchid, holiday, and other types of big shows and festivals are becoming increasingly popular ways to draw in visitors to public gardens.
You CAN maintain your gardens to a high level while still delivering a great guest experience. Three institutes will share their thoughts and practices as to how they complete their daily work while maximizing the guest experience.
With the aim of better understanding audiences, catering to people’s needs, and staying relevant to people’s lives in a rapidly changing world, three institutions look to uncovering visitors’ motivations as a guide.
This guidebook was developed out of strong evidence that audience research can strengthen audience-building initiatives by helping institutions understand how to build meaningful connections with different groups.
Construction projects are inevitable in public gardens, whether it is a new build or restoration. The common tendency is to anticipate the construction will result in negative consequences.
In this multi-speaker presentation, we will discuss how to create a seasonal horticultural display throughout an institution.
Public gardens are more than simply a collection of plants, displayed for public enjoyment. Public gardens should consider themselves part of the wider cultural sector and must be cognizant of their societal role in the 21st century.